Logo creation is a back and forth process. Today logos are built within hours, since graphic designers have access to the lastest software. There are many logo making companies on the internet it is big business. As the customer you are in control. The graphic designer will receive feedback from you as to what you are looking for in your logo design. But the best thing you can do to speed the process up is tell the designer what logos you like and don't like. Also, give them a rough idea what you want. Many times we ask the customer to sketch out what they like in an email to give the designer ideas. The process is fairly fast once the initial designs are created, then it is just give and take feedback through the email, until you have exactly what you are looking for. This is why all logo companies provide 5 to 10 sample logos using 5 Graphic designers. This is in order to quickly see who has the closest concept to the customers expectation.