How many times, have you looked at a logo and wondered what does that company do? How many times have you watched an ad on the television and wondered what product were they selling. When getting your logo designed, it's important to think carefully about what it will convey to others. Every shape, line and color in a logo will send a message to all who see it. Much has been written on the psychology of color and the effect that shape and imagery can have on viewers. Your branding for your company begins with your logo and then expands from there. Your logo is your first image your customers see and remember. Make sure the design helps convey to others what your company does, what you stand for, what you provide and why people should choose you over your competitors.